Why You Should Put Trust Into Your Team Members

Trust your team members and give them the opportunity to do their best work for you

Few businesses invest in human capital in the way that they should. Professional development, opportunities for growth, and a meaningful reward system. Even fewer companies use the most important and cheapest tool in their arsenal—communication. The more you communicate to your team, your company will be more effective and the road map more clearer.

Great American Lesson

A few months after founding Great American Cookies, we hired a new manager at Greenbriar Mall in Atlanta. He was very outgoing, and we also discovered that he was a talented artist. So, we gave him the creative license to transform our cookie cake business by creating beautiful designs with clever messages, which we soon adopted throughout the company.

Hiring well, providing opportunities for growth, and respecting and cultivating talent is the best way to build a strong team. David Hassell, founder and CEO of 15Five, a web-based company focused on employee and manager feedback, argues that 70 percent of employees are “uninspired or actively disengaged” because they feel “unsupported.” Investing in employees helps improve morale, increases retention, drives loyalty, and boosts a company’s reputation as a great place to work. 

Time To Get Tough | Published by UGA Press