History of the Book
On October 17, 2018, Michael Coles officially launched his book titled “Time to Get Tough: How Cookies Coffee and a Crash Led To Success in Business and Life,” where he recounts the failures and successes that led him from poverty and a near-fatal motorcycle accident to founding a $100-million company and becoming the namesake of the business school at Georgia’s third largest university. In the memoir, co-authored with Dr. Catherine Lewis, Coles reflects on his notable life and shares a wealth of knowledge and tips that he has gathered over the years as a business leader.
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Michael Coles Viewpoint: Why I Wrote My Book, Time To Get Tough
“I started wondering: If I were to write a book, what would it include? I did not want to write another rags-to-riches story; that just seemed too clichéd. I wanted to write a book that could help motivate people to step out of their safe space and do more than they believed possible.”
